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“Public Pressure’s partnership with Diesel is an important statement that music and fashion can forge meaningful collabs in Web3. We are demonstrating without question that new opportunities for artists can be generated. We’re celebrating the fabric and future of underground music by promoting breakthrough artists, Web3 culture and technology.”

Diesel is the first fashion brand in Web3, acting as a patron for breakthrough artists and their innovative genres while seeking to enable and energise direct interactions between them and their fans.  

In partnership with Public Pressure, Diesel aims to pioneer the advancement of music and NFTs with “phygital” products, permissions and experiences such as NFTs that unlock exclusive music and video-based digital content online, alongside redeemable opportunities to participate in limited offers for physical merchandise and invite-only IRL VIP events and ‘in-store’ launches off-line.

This first of four Discovery drops, ‘FASHION’ by DJ and producer HoneyLuv, sold out within four hours with over 1,200 tracks minted and generated almost $50,000 in revenues. An artist would need approximately 11 million streams to earn an equivalent amount.

Sergio Mottola, Co-Founder & President of Public Pressure, said, “With this first drop, we’re also showing the power of partnerships within the Polkadot ecosystem. Moonsama, the NFT force in Polkadot, will deliver utilities in their community via games and metaverse activity while KILT’s identity blockchain verifies drop content authenticity, safely introducing music and fashion as a utility within the Moonsama metaverse environment.”

Stefano Rosso, CEO of BVX and Board Member of OTB Group, Diesel’s parent company, said, “Diesel is constantly exploring the intersection of art and fashion, and this collaboration with Public Pressure will allow the brand to push the boundaries of creativity even further. By partnering with music NFT initiatives, we are excited to provide our community with a new multisensory way to experience our brand.”

Moonsama’s Donnie Big Bags added, “This new collaboration between Public Pressure and Diesel demonstrates why we remain confident that NFTs will ultimately become the biggest adoption driver in the Web3 space after decentralised finance. Community engagement around NFTs utility will be the key success factor moving forward.”

KILT’s identity blockchain allows NFT marketplaces to create public credentials that travel with the NFT, regardless of the owner”, said Ingo Rübe, founder of KILT Protocol. “We are excited to work with Diesel and Public Pressure to help artists prove ownership and authenticity of their work and to protect fans by fighting counterfeit NFTs.”

Stay tuned for more drops in the Diesel Discovery series.

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