Born as Kenyatta Williams, Franchise aka 5Star_franchise is a Miami Dade County native, but with a trinidad background who began his musical career in 2007 at the age of 24 years old. His musical influence growing up was hip hop royalty such as 2pac, Trick Daddy, Dr. Dre, Uncle Al and NWA. Raised in Miami Dade Franchise grown around drugs dealing and killing, Franchise turn to sports where Franchise played football and basketball all the way into high school Franchise find his passions for music cause he feel like that was away to express his feelings, Franchise started his own independent label call 5Star Music Group in the summer of 2010.